Exploring Santiago’s Pioneering Influence in Global Augmented Reality Development

The energetic city of Santiago, nestled in the region Metropolitana of Chile, is not just known for its stunning landscapes, cultural richness, and historical grandeur, but it is also emerging as a hotbed of innovative tech companies making their mark in the global tech landscape, particularly in the field of Augmented Reality (AR). In this bustling metropolis, several pioneering AR enterprises are implementing groundbreaking tech solutions to bridge the gap between the physical and digital realms.

Let us delve into Santiago’s vibrant AR tech scene and cast the spotlight on some of the city’s noteworthy startups. These companies are not merely reinforcing Santiago’s rise as a notable geographical nexus of Augmented Reality innovation, but also accelerating the global advancement of this bleeding-edge technology.

Whether they are enhancing educational techniques, revolutionizing gaming experiences, or transforming project management, these companies run the gamut of sectors and scales, displaying the wide-ranging versatility of AR technology.


PleIQ is a remarkable startup that marries the realms of education and tech via innovative AR solutions. Founded by Alejandro León, Antonio Da Rocha, and Edison Durán, PleIQ curates interactive learning experiences targeted towards pre-schoolers, harnessing the potency of AR to cater to their multifaceted intelligences.

PleIQ’s transformative educational solutions have garnered prestigious accolades such as the Global Best Ed-Tech Solution during the Covid-19 pandemic, bestowed by GESAwards in 2021. They are on various social networks like Twitter, Facebook, and LinkedIn.


Capitalizing on 3D technology and AR, Lookiar energetically spearheads interesting projects to enrich customer experience and bolster sales, without the need to download any apps. With founder Osvaldo Ortúzar at the helm, Lookiar has established itself as a prominent e-commerce and software enterprise, providing services compatible with all e-commerce platforms. Learn more about them on their LinkedIn page.

Holos Technology

Revolutionizing the field of e-learning and beyond, Holos Technology provides holistic technological solutions for personnel training and process management. From designing management platforms to harnessing immersive virtual reality, AR, and artificial intelligence, founder Patricio Vacas’ company increases productivity of their customers. Connect with them via their Twitter and LinkedIn page.


FourdPlan reinvents the sphere of construction and industrial assembly with its ground-breaking software offering. Among its array of technological capabilities are 3D technology, AR, big data, cloud computing, data mining and visualization, drones, software, and virtual reality. This tool provides a complete and cost-efficient control over the production chain which vastly improves the efficiency in execution of construction projects. Check them out on Twitter, Facebook, and LinkedIn.


Transforming the gaming world with AR and more, IguanaBee is a video game developer with over nine years of experience. Founded by Daniel Winkler and Iván Vera, the company has worked with world class clients including Google, Sony PlayStation, Atari, and Cartoon Network among others. They can be found on Twitter, Facebook and LinkedIn.

Orand S.A.

Orand S.A. is a cutting-edge research center that focuses on AI applications, backed up by an entrepreneurial spirit routed in research and development. Creating novel technologies and applications based on computer vision and natural language processing, Orand forges new paths in the field of AR. Stay updated with their innovations on their LinkedIn page.

In summary, Santiago’s vibrant technological landscape is teeming with dynamic AR companies that are pushing boundaries, fostering innovation, and marking Chile’s ascent in the global technological arena. By engaging with these companies, we can better appreciate the transformative potential of AR technology and its exponential global impact.

Written by Mark Smith

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